Experiential marketing, or experience marketing as it is sometimes known - probably because it is easy to spell - is defined by Brandweek as the following: "Experiential marketing is really quite amazing. It's equal parts philosophy, artistry and psychology. Simply put, experiential marketing is a more holistic approach to the customer/brand relationship." (source: experientialforum)
What it offers to the marketplace is a more engaging way of selling a product or service. At Quatreus we are channeling our efforts into providing events that focus on the experience of the audience.
In a nutshell, experiential marketing requires an absorbing experience between customer, brand and product. If a company reaches out to touch their customers in a more interactive way the effect will resonate much further than traditional forms of advertising.
Quatreus have an experienced creative team who will help to maximise the benefit of running an interactive marketing campaign.
The following are typical avenues where experiential marketing can be used to raise brand awareness: road-shows, customer experience centres, product demonstrations, showcases, conferences, public events and promotions campaigns.