AdWords Campaign Experiments wins digital advertising war

There is nothing more exciting than the birth of a new business idea: crafting your product, identifying your future customers and preparing to share your venture with the world.
Every service has a target market, but unfortunately, we cannot expect that our potential consumers to just flock to us from across the World Wide Web; that is unless we know how to direct them there.

In recent years, the internet has caused advertising to evolve rapidly. Now, choosing the design and copy of an ad has become a guessing game. Unless you own a good crystal ball, it is difficult to accurately assess which type of ad will really make an impact in the market.

In reality we must conduct testing, run concurrent ads and analyse the competition for search terms, but these often essential tasks require time and resources. 

The web has indeed upped the intensity of advertising and competition, but it also offers services to help us get our feet off the ground. Internet giant Google has come up with the very useful AdWords Campaign Experiments (ACE), self-described as “a tool that allows you to accurately test and measure changes to your keywords, bids, ad groups, ads, placements and more”.

ACE allows for your keywords, bids, advertising groups and online locations to be put on a test-run which will demonstrate the effectiveness of your marketing method. Even if you have already launched your campaign, ACE can test your previous method alongside a new one in real-time.

Now you see how an altered ad will perform by having a sneak peak at the difference in search results; and all this before committing to a change in your marketing strategy.
While Google’s ACE service is a fantastic way to plot your next marketing move, it will not see the end of your advertising journey. What function the experiment is optimum for, is pointing your product in the best direction available to allow it to soar within the market.

At Quatreus, we have spent many years working in the heart of marketing and we have a professional team who are waiting to help your product reach its full potential. So if you have tested ACE and are ready to get started on a complete marketing campaign, look no further than us.

With our experience marketing, we can help draw attention to your business venture and assess just exactly where your clients are coming from, how to best target them and how to make your product or service excel within its market.

The Quatreus team is also quite experimental. In fact, we incorporate philosophy, artistry and psychology into effective campaigns such as road-shows, customer experience centres, product demonstrations, showcases, conferences, public events and promotions campaigns.

If you would like to take advantage of our industry experience and expertise then give us a call today on 01728 831 666 or contact us for a callback.