If you are familiar with Quatreus, then you probably will have heard about our ventures with experiential marketing.
To define the ambiguous name, experiential marketing essentially means creating an interactive experience for customers, allowing them to use your products and truly engage with your brand.
It is something that we pride ourselves on because our experienced team have helped products, companies and brands truly engage with customers for decades – and, we would like to share with you what we have learned so far.
Out-of-home advertising has very successfully moved into the digital age.
By combining user experiences out of the house with the all-encompassing digital world, Digital Out of Home (DOOH) advertising was spawned and now caters to a generation of consumers are tied to the internet, whether inside or on-the-go.
With a smartphone in almost every pocket, DOOH is thriving and now holds a multi-billion dollar worldwide market.
The partner of DOOH, of course, has been mobile; next week MediaTel Group will be exploring the growing relationship of OOH and mobile technology.
Think of your colleagues, your work mates, your adopted team. Every working day you will spend hours upon hours with these people working together for the mutual interest of getting the job done, meeting targets and getting paid at the end of the month!
However, in a work environment with the stress of deadlines and corporate responsibility, it can be tough for any team to retain solidarity, work together at maximum efficiency and - more importantly -genuinely enjoy it.
Many companies have contemplated the idea of hosting a marketing event or exhibition on any scale and for any purpose. However, many tend to leave the thought in the idea bank,because the very thought can be daunting.
Leaving the safety of regular social media and traditional marketing concepts can seem risky to stray away from standard practices to which your business time and resources are usually dedicated.
Exhibition – the very word is exciting. Whether the display is of art, science, fashion or technology, attendees know that they are in for a visual treat to say the least.
It is the sort of event that brings in consumers from miles around, and by offering a unique experience can attract current and potential customers.
Whether a business is striving to communicate a new brand message, increase company visibility or promote a new product or service, there are few better ways than video to go about it.
Plain text marketing is fine for the average message, but we all know the true value of images through last year’s visual revolution, which saw the rise of Instagram and Pinterest as well as the significant visual updates to Facebook, Twitter and LinkedIn.
The only thing then that can attract more attention than images, infographics and whimsical memes is a well-thought out, well-conducted and well-distributed video.
Many marketers know that the two fastest growing advertising industries are digital out-of-home (DOOH) marketing and, of course, mobile advertising.
Since the DOOH industry bloomed in 2010, outdoor digital signage has increased each month, allowing the first pioneers of this futuristic form of marketing continue to grow their market, customer base and overall influence.
Many marketers will try to act as watchdogs of new trends and innovations. So when several begin to spot something promising on the horizon, they will be the first to leap toward it, right?
More often than not, the answer is no. Marketers in general can tend to be hesitant to incorporate a new type of advertising into their repertoire and often wait until a trend becomes the norm.
The world may be glued to their smartphones and laptops in the majority of their free time, but there are certain times when they must look up.
From commuting to work, to shopping in town, to waiting in queues, there are plenty of prime opportunities for marketers to catch the gaze of potential customers.
At some point during a company’s lifetime, it may decide to undergo a rebrand, refocusing on customer service, business objectives and overall marketing strategy.
However, there are some instances when an entire industry experiences a revolutionary overhaul.
For most businesses, marketing is a constant everyday responsibility. After a short while, it can become standard practice and even a little stagnant.
Marketing events are more periodic for companies, so surely they get themselves fully prepared to engage with new potential clients and push audience insights to the limit, right?
Portable technology, particularly mobile and digital platforms have found a place in almost every consumers’ life.
Where information and interaction was once accessible solely from computers, they can now take the whole online world with them in their pockets.
However, the World Wide Web has not gone anywhere: it continues to grow at a rapid rate.
What has evolved though, is the way that consumers access it.
There are many questions that businessmen will continually ask themselves. What are the business needs of my consumers? Is my company meeting them? Which products and services are valued, and which are being disregarded?
Just how do you improve your brand presence? It is often as simple (yet complex) as taking care of your customers.
This may seem obvious, but many marketers must ask themselves if they are taking into account their customers and potential customer’s best interests.
In this fast moving world of social media marketing, it pays to stay punchy, concise and straight to the point when sharing any content.
We know that the online generation can tend to have a short attention span, which is why Twitter provides a useful platform for speedy interaction with the online world.
Facebook recently launched a new search tool, the almighty Graph Search.
Right of the bat, the addition has thoroughly increased the intelligence of searching the world’s largest social network.
When you visit any website, can you honestly say you have ever been fooled by a pop-up box greeting you and presenting a ‘one time’ offer for new visitors, or even for being a returning guest?
We’re assuming not, and at the very least, any company should have the decency to remember your name.
Everyday, marketers pour hours of work into raising company awareness through social media marketing. Such activity delivers content with the aim of diverting potential customers to a company webpage and in-turn gaining leads.
However, it is crucial for any business to have a solid homepage to give the best chance of winning new clients.
We can safely assume that there are more consumers than companies in the world and this is why we see such a prominence of Business-To-Consumer (B2C) firms in the marketing world.
However, Business-To-Business (B2B) and B2C firms rely on marketing equally. So how do they do it?
Online marketing is a competitive game and doesn’t show signs of changing anytime soon, this is why it is important to study where other marketers are finding success and see what techniques can be used to boost your own company’s presence.
Many marketers have learned this year that web users are far more likely to click on content they post if it is illustrated by an image, most notably Facebook, as Hubspot found that photos received 53% more Likes and attracted 104% more comments than the average post.